H&M Spring 2025 Menswear 2025

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Photographed by Kyle Weeks with creative direction by Marcus Söder, this image from the H&M Spring 2025 menswear campaign features a model walking along a light stone terrace with an architectural porthole cutout, overlooking the deep blue sea. The subject wears a white textured long-sleeve top and loose taupe trousers with light loafers. Natural sunlight illuminates the scene, highlighting the rough textures of the stucco walls and coastal background.