H&M Spring 2025 Menswear 2025

Description

Photographed by Kyle Weeks with creative direction by Marcus Söder, this image from the H&M Spring 2025 menswear campaign features a model walking along a light stone terrace with an architectural porthole cutout, overlooking the deep blue sea. The subject wears a white textured long-sleeve top and loose taupe trousers with light loafers. Natural sunlight illuminates the scene, highlighting the rough textures of the stucco walls and coastal background.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Ocean

Context

Advertising Campaign