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Brand
H&M
ProjectSpring 2025 Menswear
Man standing on a balcony wearing a grey short-sleeve shirt and dark trousers against a coastal background

H&M Spring 2025 Menswear 2025

Associated creatives

Marcus Söder
Marcus SöderCreative Director
Kyle Weeks
Kyle WeeksPhotographer
Matt Mulhall
Matt MulhallHair Stylist
Aziz Bah
Aziz BahModel
Jimmy Brighton
Jimmy BrightonModel
Nonso Ojukwu
Nonso OjukwuModel

Tags

black man standingblack manman standinggrey short sleeve shirtgrey shirtshort sleeve shirtdark pleated trousersdark trouserspleated trousers

Description

This portrait from the H&M Spring 2025 Menswear campaign, photographed by Kyle Weeks with creative direction by Marcus Söder, features a model standing outdoors next to a textured concrete architectural pillar. The subject wears a button-up grey short-sleeve shirt tucked into dark pleated trousers with a black belt, paired with dark footwear. The composition captures natural daylight casting soft shadows, with a coastal horizon and blue ocean visible in the background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Charcoal (50%)
Slate (50%)

Background

Sandy Beach

Context

Advertising Campaign