H&M Spring 2025 Menswear 2025

About

This portrait from the H&M Spring 2025 Menswear campaign, photographed by Kyle Weeks with creative direction by Marcus Söder, features a model standing outdoors next to a textured concrete architectural pillar. The subject wears a button-up grey short-sleeve shirt tucked into dark pleated trousers with a black belt, paired with dark footwear. The composition captures natural daylight casting soft shadows, with a coastal horizon and blue ocean visible in the background.