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Brand
H&M
ProjectSpring 2025 Menswear
Model wearing a white button-down shirt and dark grey trousers against a weathered rust-colored metal wall.

H&M Spring 2025 Menswear 2025

Associated creatives

Marcus Söder
Marcus SöderCreative Director
Kyle Weeks
Kyle WeeksPhotographer
Matt Mulhall
Matt MulhallHair Stylist
Aziz Bah
Aziz BahModel
Jimmy Brighton
Jimmy BrightonModel
Nonso Ojukwu
Nonso OjukwuModel

Tags

man in white shirtwhite shirtman wearing white shirtdark grey trousersgrey trousersmenswear fashion portraitmenswear fashionfashion portrait

Description

This fashion portrait from the H&M Spring 2025 Menswear project features a male model wearing a loose white button-down shirt and dark grey pleated trousers. He wears a simple dark cord necklace and stands with his hands in his pockets against a textured, rust-colored metal background. The lighting is soft and natural, emphasizing the tactile qualities of the garments and the weathered surface behind him. The image was captured by photographer Kyle Weeks with creative direction by Marcus Söder.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Charcoal (50%)

Background

Metal Texture

Context

Lookbook