Brand
ProjectSpring 2025 Menswear

H&M Spring 2025 Menswear 2025
Associated creatives
Tags
Description
This fashion portrait from the H&M Spring 2025 Menswear project features a model posing against a clean white studio backdrop with a blue floor border. The model wears a dark brown leather jacket over a light blue button-down shirt paired with a striped tie, dark denim shorts, white socks with stripes, and dark loafers. A black beanie completes the look. The lighting is bright and clean, characteristic of studio commercial photography. Creative direction by Marcus Söder and photography by Kyle Weeks.
Style
Vertical, Commercial, Clean
Industries
High Street Fashion
Color
Chocolate (40%)
Charcoal (30%)
Sky Blue (30%)
Background
White Seamless
Context
Advertising Campaign
