H&M
Spring 2025 Menswear
Mar 2025
The H&M Spring 2025 Menswear campaign leans into a sophisticated, minimalist aesthetic, placing relaxed tailoring against the stark geometry of brutalist concrete and mosaic-tiled architecture. Photographed by Kyle Weeks under the creative direction of Marcus Söder, the series highlights contemporary proportions through a palette of neutral earth tones and textured knitwear. The compositions utilise natural light and golden hour warmth to draw out the tactile qualities of the collection's fabrics. Featuring models Aziz Bah, Jimmy Brighton, and Nonso Ojukwu, the imagery balances clean editorial portraits with sweeping coastal landscapes. Hair styling by Matt Mulhall complements the polished, structured look of the seasonal wardrobe.
Editorial, Vertical, Clean
Natural light
High Street Fashion
Advertising Campaign
