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Brand
H&M
ProjectSpring 2025 Menswear
Man wearing a brown button-down shirt and matching belted trousers standing against angular concrete architecture.

H&M Spring 2025 Menswear 2025

Associated creatives

Marcus Söder
Marcus SöderCreative Director
Kyle Weeks
Kyle WeeksPhotographer
Matt Mulhall
Matt MulhallHair Stylist
Aziz Bah
Aziz BahModel
Jimmy Brighton
Jimmy BrightonModel
Nonso Ojukwu
Nonso OjukwuModel

Tags

man wearing brown shirt and trousersman wearing brown shirtbrown shirt and trousersbrown shirtbelted trouserstextured neck scarfblack man posingblack manman posing

Description

A man wearing a tan button-down shirt, matching belted trousers, and a textured neck scarf stands against stark, geometric concrete architecture. The low-angle framing emphasizes the sculptural lines of the modern building behind him. Soft, natural light illuminates the scene, casting gentle shadows across his clothing and highlighting the textured fabric. This campaign image for H&M was styled with a minimalist aesthetic and neutral earth tones.

Style

Editorial, Horizontal, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (70%)
Cream (30%)

Background

Concrete Texture

Context

Advertising Campaign