H&M Spring 2025 Menswear 2025

Description

This fashion campaign image for the H&M Spring 2025 Menswear project features a male model standing outdoors against modern concrete architectural structures. The model wears a long, double-breasted beige trench coat with a matching fabric belt, styled with subtle rings on his fingers. The composition is vertical, captured with natural warm sunlight casting soft shadows across the scene. The background reveals minimalist concrete pillars and an open sky near a coastal horizon. Photography by Kyle Weeks, with creative direction by Marcus Söder, hair by Matt Mulhall, and modeling by Aziz Bah, Jimmy Brighton, and Nonso Ojukwu.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Rooftop

Context

Advertising Campaign