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  • ·H&M Spring 2025 Menswear monochrome editorial portrait
Brand
H&M
ProjectSpring 2025 Menswear
Monochrome portrait of a young man wearing a cap, white shirt, and tie against a horizontal slatted blind background.

H&M Spring 2025 Menswear 2025

Associated creatives

Marcus Söder
Marcus SöderCreative Director
Kyle Weeks
Kyle WeeksPhotographer
Matt Mulhall
Matt MulhallHair Stylist
Aziz Bah
Aziz BahModel
Jimmy Brighton
Jimmy BrightonModel
Nonso Ojukwu
Nonso OjukwuModel

Tags

black man wearing white shirt and tieblack manman wearing white shirt and tieman in white shirtwhite shirtdark tiecap

Description

This monochrome editorial portrait for H&M Spring 2025 Menswear features a young male model captured by photographer Kyle Weeks under the creative direction of Marcus Söder. The subject wears a crisp white long-sleeve shirt paired with a dark tie, trousers, and a casual cap, standing against a backdrop of horizontal slatted blinds. The high-contrast black-and-white grading emphasizes texture and form, with hair styling by Matt Mulhall completing the clean, composed aesthetic.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Analogue / film

Industries

High Street Fashion

Color

Pure White (60%)
Jet Black (40%)

Background

Textured Backdrop

Context

Advertising Campaign, Lookbook