H&M Spring 2025 Menswear 2025

About

This menswear campaign image for H&M's Spring 2025 collection features a model standing on a patterned tiled plaza against a large minimalist architectural wall. The composition employs a wide horizontal framing with striking directional sunlight casting long shadows across the ground plane. The subject wears a tailored beige belted trench coat paired with light trousers and dark shoes. Photographed by Kyle Weeks with creative direction by Marcus Söder and hair styling by Matt Mulhall.