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Brand
H&M
ProjectSpring 2025 Menswear
Model standing on a tiled surface wearing a beige trench coat under dramatic lighting for H&M

H&M Spring 2025 Menswear 2025

Associated creatives

Marcus Söder
Marcus SöderCreative Director
Kyle Weeks
Kyle WeeksPhotographer
Matt Mulhall
Matt MulhallHair Stylist
Aziz Bah
Aziz BahModel
Jimmy Brighton
Jimmy BrightonModel
Nonso Ojukwu
Nonso OjukwuModel

Tags

man in beige trench coatbeige trench coattrench coatman wearing trench coatblack man standing

Description

This menswear campaign image for H&M's Spring 2025 collection features a model standing on a patterned tiled plaza against a large minimalist architectural wall. The composition employs a wide horizontal framing with striking directional sunlight casting long shadows across the ground plane. The subject wears a tailored beige belted trench coat paired with light trousers and dark shoes. Photographed by Kyle Weeks with creative direction by Marcus Söder and hair styling by Matt Mulhall.

Style

Horizontal, Commercial, Warm, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Beige (60%)
Jet Black (20%)
Pure White (20%)

Background

Public Square

Context

Advertising Campaign