H&M Spring 2025 Menswear 2025

Description

This editorial fashion photograph features two male models posing against a textured stone architectural wall for the H&M Spring 2025 Menswear project. The model on the left wears a dark jacket, while the model on the right is dressed in a light-colored tailored double-breasted suit jacket. The scene is lit with warm, directional natural light casting sharp shadows, highlighting the tactile fabrics and clean lines of the garments. Photographed by Kyle Weeks with creative direction by Marcus Söder and hair styling by Matt Mulhall.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Stone Texture

Context

Advertising Campaign