H&M Spring 2025 Menswear 2025

Description

This H&M Spring 2025 menswear campaign image features a man standing on a raised platform against a large, textured beige architectural surface. Captured outdoors under bright natural light, the composition emphasizes sweeping structural lines and granular textures. The photograph was directed by Marcus Söder and shot by photographer Kyle Weeks, with hair styling by Matt Mulhall. The minimalist framing highlights the interplay between the human figure and monumental architectural forms.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign