H&M Spring 2025 Menswear 2025

Description

This fashion campaign image for H and M Spring 2025 Menswear features model Aziz Bah captured by photographer Kyle Weeks with creative direction by Marcus Söder and hair styling by Matt Mulhall. The subject wears a textured grey short-sleeve knit sweater, a black neck scarf, and dark grey trousers while leaning against a white mosaic tile wall. Soft natural lighting defines the minimalist composition, highlighting clean lines and tonal contrast.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Stone Texture

Context

Advertising Campaign