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  • ·H&M Spring 2025 Menswear Editorial Portrait by Kyle Weeks
Brand
H&M
ProjectSpring 2025 Menswear
Model wearing a light blue shirt, dark tie, beige trousers, and pink cap standing against a window with blinds

H&M Spring 2025 Menswear 2025

Associated creatives

Marcus Söder
Marcus SöderCreative Director
Kyle Weeks
Kyle WeeksPhotographer
Matt Mulhall
Matt MulhallHair Stylist
Aziz Bah
Aziz BahModel
Jimmy Brighton
Jimmy BrightonModel
Nonso Ojukwu
Nonso OjukwuModel

Tags

man wearing light blue shirtlight blue shirtblue shirtman in shirt and tiedark tietiebeige trouserstrouserspink capcapblack man

Description

This portrait from H&M's Spring 2025 Menswear campaign features a model styled in a light blue button-down shirt paired with a dark tie, wide-leg beige trousers, and a pink baseball cap. Photographed by Kyle Weeks with creative direction by Marcus Söder, the image captures a clean contemporary aesthetic against a neutral studio backdrop with window blinds. Hair and grooming were styled by Matt Mulhall. The composition presents a modern streetwear-inspired menswear look with soft, even lighting.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Sky Blue (40%)
Beige (50%)

Background

White Seamless

Context

Advertising Campaign