Brand
ProjectSpring 2025 Menswear

H&M Spring 2025 Menswear 2025
Associated creatives
Tags
Description
This portrait features a male model wearing a dark denim jacket over a pinstriped button-down shirt with his arms crossed. The shot is part of the Spring 2025 Menswear campaign for H&M, photographed by Kyle Weeks with creative direction by Marcus Söder and hair styling by Matt Mulhall. The subject has medium-length brown hair and a beard, posing against a neutral, light-toned background. The lighting is soft and even, highlighting the texture of the dark denim fabric and the metallic buttons on the jacket.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (70%)
Pure White (30%)
Background
White Seamless
Context
Lookbook
