Brand
ProjectPrimavera 2026

Gucci Primavera 2026 2026
Associated creatives
Tags
Description
Xiao Zhan reclines on a rich green velvet sofa wearing shimmering metallic gold trousers and a simple black t-shirt during the Gucci Primavera 2026 campaign shoot. A patterned decorative pillow rests in his lap, and a monogram handbag hangs loosely from the ornate wooden armrest. The scene is set against a painted pastoral landscape wall mural, adding a classical artistic depth to the composition. Michal Chelbin captures the portrait with soft, natural-leaning lighting that enhances the luxurious textures of the velvet and metallic fabrics. The rich color palette combines deep greens and warm golds within an editorial framework.


