Gucci Gucci Primavera F/W 2026 Campaign 2026

Description

Rico Nasty reclines on a dusty rose velvet armchair against a textured, distressed deep-blue wall. She wears a voluminous cream faux-fur coat paired with black pointed-toe heels and black leather gloves, resting a black Gucci horsebit handbag beside her. Shot by photographer Michal Chelbin for the Gucci Primavera F/W 2026 campaign under creative direction by Demna and styling by Marie Chaix, the composition features moody, directional lighting across a weathered interior floor. The bold white Gucci logotype is overlaid prominently across the center of the frame.

Style

Commercial, Square, Moody

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Background

Library

Context

Advertising Campaign