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Brand
Gucci
ProjectGucci Primavera F/W 2026 Campaign
Rico Nasty sitting on a pink velvet armchair wearing a cream fur coat and black heels with a black Gucci handbag.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

rico nastywoman in cream fur coatcream fur coatfur coatblack gucci handbaggucci horsebit bagblack pointed heelsblack heels

Description

Rico Nasty reclines on a dusty rose velvet armchair against a textured, distressed deep-blue wall. She wears a voluminous cream faux-fur coat paired with black pointed-toe heels and black leather gloves, resting a black Gucci horsebit handbag beside her. Shot by photographer Michal Chelbin for the Gucci Primavera F/W 2026 campaign under creative direction by Demna and styling by Marie Chaix, the composition features moody, directional lighting across a weathered interior floor. The bold white Gucci logotype is overlaid prominently across the center of the frame.