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Brand
Gucci
ProjectGucci Primavera F/W 2026 Campaign
Shawn Mendes in a black short-sleeve top and hand wrap against a pale green background with white Gucci typography.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

shawn mendesshawn mendes posingman in black topblack fitted shirtblack short sleeve topblack hand wrapwhite gucci logo

Description

A studio campaign portrait featuring Shawn Mendes for the Gucci Primavera F/W 2026 collection, shot by photographer Michal Chelbin. Mendes stands centered against a smooth pale green backdrop wearing a form-fitting black short-sleeved top, dark trousers, and a black hand wrap on his left hand. The white Gucci logo is displayed in bold typography across the midsection of the frame. Soft, controlled studio illumination defines his physique and highlights the subtle sheen of his apparel.