Gucci Gucci Primavera F/W 2026 Campaign 2026

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A studio campaign portrait featuring Shawn Mendes for the Gucci Primavera F/W 2026 collection, shot by photographer Michal Chelbin. Mendes stands centered against a smooth pale green backdrop wearing a form-fitting black short-sleeved top, dark trousers, and a black hand wrap on his left hand. The white Gucci logo is displayed in bold typography across the midsection of the frame. Soft, controlled studio illumination defines his physique and highlights the subtle sheen of his apparel.