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  • ·Shawn Mendes for Gucci Primavera F/W 2026 Campaign
BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Shawn Mendes posing in a fitted black short-sleeve shirt against a pale green background for Gucci.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

shawn mendesshawn mendes guccifitted black shirtblack shirtblack compression topblack wrist wrap

Description

Musician Shawn Mendes appears in a half-length studio portrait for the Gucci Primavera F/W 2026 campaign. He wears a tight-fitting black short-sleeved top with a glossy finish, paired with black trousers and a black supportive wrist wrap on his left hand. His arm tattoos are clearly visible as he rests one hand at his waist against a flat mint-green studio backdrop, layered with a white serif Gucci logo across the center.

Style

Commercial, Square, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

Coloured Seamless

Context

Advertising Campaign