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BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Ningning seated on a vintage patterned armchair wearing a brown fur stole, bomber jacket, black tights, and heels for Gucci.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

ningningningning gucciwoman seated on armchairwoman in fur stolebrown fur stolefur stoleblack tights and heelsblack stiletto heelsgucci horsebit bagblack leather handbag

Description

Singer Ningning poses seated across a vintage gold-patterned armchair for the Gucci Primavera Fall/Winter 2026 campaign photographed by Michal Chelbin. She is styled in a voluminous brown faux-fur stole layered over an olive-toned bomber jacket, paired with opaque black tights and pointed stiletto heels featuring gold horsebit hardware. A black leather Gucci shoulder bag rests beside her on the upholstery. The composition is framed against a matte teal-slate wall and printed carpet under soft, cinematic studio lighting with prominent white Gucci typography centered across the image.

Style

Commercial, Square, Moody

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Chocolate (30%)
Olive (20%)

Background

Set-dressed

Context

Advertising Campaign