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BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Jin posing in a black leather biker jacket and dark trousers while holding a black bag against a plain wall for Gucci.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

jin in leather jacketjin gucci campaignjinblack leather jacketleather biker jacketbiker jacketleather jacketblack handbagblack bag

Description

Jin stands posed against a muted mauve wall in an editorial fashion shot for the Gucci Primavera F/W 2026 campaign. He wears a structured, paneled black leather biker jacket paired with matching dark trousers while casually holding a black handbag in one hand. Soft directional lighting casts subtle shadows against the plain wall, emphasizing the embossed texture of the leather outerwear. The white serif Gucci logo is emblazoned across the center of the frame.

Style

Commercial, Square, Polished

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Off-Black (70%)
Charcoal (30%)

Context

Advertising Campaign