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Tom Brady seated on a wooden chair wearing a full black leather suit against floral wallpaper in a Gucci campaign.

Gucci Gucci Primavera F/W 2026 Campaign 2026

About

Tom Brady poses for the Gucci Primavera F/W 2026 campaign, captured by photographer Michal Chelbin. Seated on a vintage wooden dining chair on worn parquet flooring, he wears a black leather zip jacket paired with matching black leather trousers and dark footwear. The setting features warm, muted ambient lighting in front of an intricate vintage floral wallpaper and heavy terracotta draped curtains. The brand logo GUCCI is overlaid across the middle third of the frame.

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Background

Living Room

Context

Advertising Campaign