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  • ·Shawn Mendes for Gucci Primavera F/W 2026 Campaign
BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Shawn Mendes reclining on a beige patterned vintage sofa in a sleeveless white top and white trousers for Gucci.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

shawn mendesshawn mendes recliningwhite sleeveless topsleeveless mock neckwhite trousersvintage sofadamask sofa

Description

Musician Shawn Mendes lounges across an upholstered damask-patterned sofa in an interior setting featuring patterned wallpaper, heavy drapery, and a classic Persian rug. He wears a sleeveless mock-neck white top paired with matching white tailored trousers and black fingerless gloves. Direct, even flash lighting illuminates the scene while casting soft shadows against the vintage decor, with bold white typography overlaid across the center.

Style

Square, Commercial, Retro, Nostalgic

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Jet Black (20%)

Background

Living Room

Context

Advertising Campaign