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BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Ningning reclines on a bed in a black cut-out outfit next to a black quilted handbag against floral wallpaper.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

ningningeast asian womanwoman reclining on bedblack cut out outfitblack crop topcut out trousersblack quilted handbaggucci handbagquilted leather bagblack handbag

Description

Entertainer Ningning reclines horizontally on a vintage mattress covered in draped sage green fabric for the Gucci Primavera F/W 2026 campaign. She wears a long-sleeved black crop top paired with black cut-out trousers and rests alongside a black quilted leather Gucci handbag with a gold chain strap. The setting features ornate blue and green floral wallpaper, a painted mint-green nightstand, a table lamp, and dark parquet wood flooring. The bold white Gucci logo is centered across the midsection of the frame. Photography is credited to Michal Chelbin with styling by Marie Chaix.

Style

Commercial, Square, Sensual, Retro

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

Bedroom

Context

Advertising Campaign