Gucci Gucci Primavera F/W 2026 Campaign 2026

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A campaign image for the Gucci Primavera F/W 2026 collection photographed by Michal Chelbin and styled by Marie Chaix. A model wearing a black balaclava hood, an oversized black leather zip jacket with red sleeve striping, loose grey leather trousers, and beige Gucci sneakers leans against the black metal frame of a single bed. The room features a soft pink wall and textured blue carpeting. The white serif 'GUCCI' logotype is prominently overlaid across the center of the square frame under art direction by Riccardo Zanola.