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  • ·Gucci Primavera F/W 2026 Campaign by Michal Chelbin
BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Model wearing a black balaclava and leather jacket leaning against a metal bed frame in a room with pink walls for Gucci.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

model in balaclavamasked modelblack leather jacketleather jacketoversized leather jacketgrey leather pantswide leg trousersblack balaclavagucci sneakers

Description

A campaign image for the Gucci Primavera F/W 2026 collection photographed by Michal Chelbin and styled by Marie Chaix. A model wearing a black balaclava hood, an oversized black leather zip jacket with red sleeve striping, loose grey leather trousers, and beige Gucci sneakers leans against the black metal frame of a single bed. The room features a soft pink wall and textured blue carpeting. The white serif 'GUCCI' logotype is prominently overlaid across the center of the square frame under art direction by Riccardo Zanola.

Style

Commercial, Square, Moody

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Off-Black (50%)
Medium Grey (40%)

Background

Bedroom, Factory

Context

Advertising Campaign