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  • ·Xiao Zhan for Gucci Primavera F/W 2026 Campaign
BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Xiao Zhan lounging on an ornate green sofa wearing gold metallic trousers and a black shirt in front of a painted landscape backdrop.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

xiao zhanxiao zhan lounginggold metallic trousersgold pantsmetallic pantsgreen sofaantique green sofagreen setteeornate couch

Description

Captured by photographer Michal Chelbin for the Gucci Primavera F/W 2026 campaign, actor Xiao Zhan reclines across an antique green upholstered sofa with carved wooden framing. He wears metallic gold trousers paired with a black short-sleeved top, black dress shoes, and rests against a gold patterned damask throw pillow. The interior scene is staged over a patterned Persian-style rug against a painted pastoral landscape scenic backdrop under soft, diffused lighting. A prominent white serif Gucci logo overlays the center of the frame.

Style

Commercial, Square, Nostalgic, Warm

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Gold (50%)
Jet Black (30%)

Background

Set-dressed

Context

Advertising Campaign