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BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Ningning reclines across an antique floral chaise lounge wearing a sheer black lace catsuit against a pink wall.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

ningningningning gucciwoman in black lace catsuitblack lace catsuitlace catsuitblack catsuitsheer lace jumpsuitlace jumpsuitvintage floral chaise loungefloral chaise loungevintage sofafloral settee

Description

Ningning poses for the Gucci Primavera F/W 2026 campaign, photographed by Michal Chelbin and styled by Marie Chaix with art direction by Riccardo Zanola. Reclining across a tufted vintage chaise lounge with floral upholstery and ornate carved wooden legs, she wears a full-body sheer black lace catsuit. The scene is staged against a clean dusty pink wall above a dark mottled teal carpet. Prominent white serif typography spelling 'GUCCI' is centered across the midsection of the frame.

Style

Commercial, Square, Sensual, Moody, Retro

Techniques

Typography, Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

Set-dressed

Context

Advertising Campaign