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Ningning reclines across an antique floral chaise lounge wearing a sheer black lace catsuit against a pink wall.

Gucci Gucci Primavera F/W 2026 Campaign 2026

About

Ningning poses for the Gucci Primavera F/W 2026 campaign, photographed by Michal Chelbin and styled by Marie Chaix with art direction by Riccardo Zanola. Reclining across a tufted vintage chaise lounge with floral upholstery and ornate carved wooden legs, she wears a full-body sheer black lace catsuit. The scene is staged against a clean dusty pink wall above a dark mottled teal carpet. Prominent white serif typography spelling 'GUCCI' is centered across the midsection of the frame.

Brand

Gucci

Project

Gucci Gucci Primavera F/W 2026 Campaign 2026

Keywords

ningningningning gucciwoman in black lace catsuitblack lace catsuitlace catsuitblack catsuitsheer lace jumpsuitlace jumpsuitvintage floral chaise loungefloral chaise loungevintage sofafloral settee

Credits

Demna
Designer
Michal Chelbin
Photographer
Marie Chaix
Fashion Editor/Stylist
Riccardo Zanola
Art Director
Anthony Turner
Hair Stylist

Styles

CommercialSquareSensualMoodyRetro

Techniques

TypographySoft Light

Industries

Luxury Fashion Houses

Background

Set-dressed

Context

Advertising Campaign