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BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Jin from BTS in a black silk outfit lounging on a vintage chaise lounge beside a black leather travel bag with a Gucci logo overlay.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

jinjin btsbts jinblack silk shirtblack satin shirtblack trousersblack leather loafersblack horsebit loafersleather duffle bagblack leather duffle bagblack travel bagchaise loungevintage chaise lounge

Description

Musician Jin reclines across a vintage chaise lounge against a warm golden-toned wall for the Gucci Primavera F/W 2026 campaign. He wears a lustrous black long-sleeved silk shirt, matching cropped black trousers, and black leather horsebit loafers. A large black textured leather duffle bag rests on the patterned carpet floor beside the sofa. The iconic Gucci typographic logo is prominently centered across the frame in bold white lettering.

Style

Commercial, Square, Moody, Warm

Techniques

Soft Light, Typography

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Off-Black (30%)

Background

Set-dressed

Context

Advertising Campaign