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  • ·Gucci Primavera F/W 2026 Campaign Portrait
BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Man seated on a stool wearing black activewear and a crossbody bag under white Gucci branding on a dark studio backdrop.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

man in black sportswearman in black athletic wearblack sportswearblack athletic wearblack crossbody bagcrossbody bagblack track pantstrack pants

Description

A campaign portrait for Gucci Primavera F/W 2026 photographed by Michal Chelbin, featuring a model seated on a wooden stool against a muted dark brown studio background. The subject is styled by Marie Chaix in black athletic trousers and an asymmetrical black short-sleeve top draped over one shoulder, paired with a black crossbody chest bag and a delicate silver bracelet. Directional soft lighting highlights the wet-styled dark hair, collarbone, and arm musculature. Prominent white serif 'GUCCI' typography spans the center of the frame across the subject.

Style

Commercial, Square, Moody

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Context

Advertising Campaign