Gucci Gucci Primavera F/W 2026 Campaign 2026

About

A campaign portrait for Gucci Primavera F/W 2026 photographed by Michal Chelbin, featuring a model seated on a wooden stool against a muted dark brown studio background. The subject is styled by Marie Chaix in black athletic trousers and an asymmetrical black short-sleeve top draped over one shoulder, paired with a black crossbody chest bag and a delicate silver bracelet. Directional soft lighting highlights the wet-styled dark hair, collarbone, and arm musculature. Prominent white serif 'GUCCI' typography spans the center of the frame across the subject.