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BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Ningning for Gucci wearing a black leather top with a fur stole, blue jeans, and holding a black horsebit handbag.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

ningningningning gucciblack leather topcream fur stolefur stoleblack leather handbaghorsebit handbagleather handbag

Description

Ningning poses against a muted grey background for the Gucci Primavera campaign, photographed by Michal Chelbin and styled by Marie Chaix. She wears a high-neck black leather long-sleeve top overlaid with a plush cream fur wrap, paired with high-waisted blue denim jeans and a wide black leather belt. In her hand, she holds a structured black leather Gucci handbag featuring distinctive gold-toned horsebit hardware. Large white typography spelling 'GUCCI' is centered across the composition, illuminated with cool, soft directional lighting.

Style

Commercial, Square, Cool, Moody

Techniques

Soft Light, Typography

Industries

Luxury Fashion Houses

Color

Denim (30%)
Cream (20%)
Jet Black (50%)

Background

Textured Backdrop

Context

Advertising Campaign