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  • ·Alex Consani in Gucci Primavera F/W 2026 Campaign
BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Alex Consani seated on an ornate floral sofa wearing a purple one-shoulder sequin dress and holding a silver clutch for Gucci.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

alex consaniwoman sitting on sofawoman in purple sequin dresspurple sequin dresssequin dressone shoulder dresspurple dressholding clutch bagsilver clutch bagsilver clutch

Description

Model Alex Consani sits relaxed on an ornate floral velvet sofa with burgundy cushions in the Gucci Primavera F/W 2026 advertising campaign photographed by Michal Chelbin. She wears a vibrant one-shoulder purple sequin gown paired with sheer dark tights, black stiletto heels, and holds a sparkling beaded silver clutch. A bold white Gucci logo is emblazoned across the center of the square frame against a pale sage green wall and patterned floor.

Style

Commercial, Square, Retro

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Violet (60%)
Jet Black (30%)

Background

Living Room

Context

Advertising Campaign