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ProjectArket S/S26 Campaign
Woman in white button-down shirt posing against a stone wall near the ocean for Arket

Arket S/S26 Campaign 2026

Associated creatives

Joséphine Løchen
Joséphine LøchenPhotographer
Tekla Knaust
Tekla KnaustFashion Editor/Stylist
Elena Becker
Elena BeckerArt Director
Nathan Couzins
Nathan CouzinsCasting Director
Greta Hofer
Greta HoferModel
Paola Manes
Paola ManesModel

Tags

woman in white shirtwhite button down shirtwhite shirtwoman posing outdoorswoman near oceanmodel in white shirt

Description

This image from the Arket S/S26 campaign features a model captured outdoors by photographer Joséphine Løchen with styling by Tekla Knaust and art direction by Elena Becker. The subject stands against a textured stone wall overlooking the ocean, wearing a loose white button-down shirt and a dark beaded necklace. Natural sunlight casts sharp shadows across the scene, highlighting the crisp cotton fabric and the surrounding coastal landscape. The composition is part of a commercial fashion editorial series highlighting seasonal wardrobe staples.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (70%)

Background

Rocky Coast

Context

Advertising Campaign