BrandArket
ProjectArket S/S26 Campaign

Arket Arket S/S26 Campaign 2026
Associated creatives
Tags
Description
This portrait from the Arket S/S26 campaign features a model wearing a minimalist white tank top and a dark beaded necklace against a dark textured surface. The composition captures the subject from the chest up with arms raised, creating strong linear framing. Direct sunlight casts sharp diagonal shadows across the frame, accentuating the clean lines of the styling. Photography is credited to Joséphine Løchen, with fashion styling by Tekla Knaust and art direction by Elena Becker.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (70%)
Chocolate (30%)
Context
Advertising Campaign, Lookbook


