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Model wearing a white tank top and beaded necklace posing outdoors against a dark wall for Arket

Arket Arket S/S26 Campaign 2026

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Description

This portrait from the Arket S/S26 campaign features a model wearing a minimalist white tank top and a dark beaded necklace against a dark textured surface. The composition captures the subject from the chest up with arms raised, creating strong linear framing. Direct sunlight casts sharp diagonal shadows across the frame, accentuating the clean lines of the styling. Photography is credited to Joséphine Løchen, with fashion styling by Tekla Knaust and art direction by Elena Becker.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (70%)
Chocolate (30%)

Context

Advertising Campaign, Lookbook