Arket
Arket's minimalist high-street fashion, menswear and editorial campaigns
Featured Arket projects
This week's top Arket projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Arket · AEKET AW26
For the Arket AW26 campaign, the brand masterfully leans into an editorial aesthetic that bridges the gap between high-street fashion and conceptual art. Through a meticulous blend of lifestyle portraiture and macro still-life photography, the project captures a sense of playful nostalgia, underscored by a clean, minimalist visual language. Photographer Dudi Hasson orchestrates a series of evocative frames, moving fluidly from the soft, ethereal light of outdoor field scenes to the punchy, high-contrast drama of hard lighting in studio arrangements. This juxtaposition is key to the collection, where everyday accessories find themselves nestled within organic forms like sliced fruit or dry foliage, reflecting the brand’s commitment to texture and raw materiality. The styling, curated with the support of hair stylist Sarah Jo Palmer and makeup artist Rebecca Wordingham, emphasizes a natural, polished look that keeps the focus firmly on the interplay between the subjects and the tactile knitwear. With recurring typography overlays and a deliberate, monochrome-leaning palette, the campaign feels both modern and deeply rooted in the Arket DNA. Each image functions as a graphic study, balancing soft light portraiture with the sharper, flash-lit precision of commercial still-life photography, ultimately crafting an identity that is as intellectually stimulating as it is commercially compelling for the contemporary wardrobe.
Project Arket · Arket Men's S/S26: Surf at Bay of Biscay
For the Arket Men's S/S26 collection, the brand leans into a refined exploration of coastal minimalism and contemporary utility. Titled Surf at Bay of Biscay, this fashion campaign distills the essence of modern menswear through a lens of quiet sophistication. Photographer Thomas Cooksey captures a sequence of portraits that oscillate between controlled studio environments and stark, sun-drenched architectural backdrops. By utilizing a blend of natural light and precise studio strobe setups, the imagery emphasizes the tactile quality of the collection, from fine-gauge knit polos to durable denim and layered flannel overshirts. Fashion editor and stylist Zara Zachrisson orchestrates an aesthetic that feels both approachable and aspirational, favoring clean lines and a neutral palette that allows the interplay of fabric textures to take center stage. Casting director Nathan Couzins brings a grounded presence to the project, with model Valentin Humbroich embodying the collection’s casual, relaxed demeanor. Whether the subject is framed against a rough-hewn concrete wall or a minimalist studio backdrop, the editorial execution remains consistent in its dedication to a clean, understated visual language. This series serves as a masterclass in editorial portraiture, demonstrating how simple styling choices and thoughtful location selection can elevate everyday staples into high-end, aspirational lifestyle imagery that remains true to the Scandinavian heritage of the Arket brand.
Project Arket · Arket Summer
The Arket Summer campaign brings a focus to coastal minimalism and high street fashion, capturing an intimate, seasonal narrative. Shot by photographer Nikki McClarron, the campaign leans into organic textures and warm, earthy palettes to highlight the collection's lighter-weight knitwear and swimwear. Featuring styling by Columbine Smille, the imagery uses natural light to ground the subjects in serene, sun-drenched outdoor settings. With casting by Alexandra Sandberg, the work features models Klara Kristin, Fransiska Paula, and Sarah Hernandez in a series of beachside and meadow-based compositions that emphasize a soft, quiet aesthetic.
Project Arket · Arket Notes
Arket Notes presents a series of minimalist still life compositions that explore the sculptural potential of botanical forms. Photographed by Carl Kleiner, the project emphasizes natural textures through a series of balanced arrangements featuring heirloom produce and organic elements. The work leverages soft light and a consistent black backdrop to define the contours of each subject, leaning into a graphic, editorial aesthetic. By isolating these botanical elements against neutral, grey surfaces, the photography highlights the interplay of color and geometry.
Project Arket · Late Summer Dressing
For their Late Summer Dressing collection, Arket presents a fashion editorial campaign that leans into clean, minimalist aesthetics. Through a series of studio-based portraits and still-life imagery, the project emphasizes natural textures and relaxed tailoring. Photographer Xavier Casanueva employs soft, directional natural light to highlight the crisp fabric details of the collection. The imagery features models Nora Attal and Sanggun Lee in coordinated, monochrome ensembles, utilizing generous negative space and a neutral, warm color palette to establish a calm, contemporary editorial tone. Hair styling is provided by Henrik Haue, completing the understated look of the campaign.
Project Arket · ARKET Real Denim Campaign
The ARKET Real Denim campaign showcases the brand's latest menswear collection through a series of editorial and commercial portraits. Photographed by Paw Gissel, the imagery captures a modern, clean aesthetic by utilizing soft natural light to emphasize the tactile textures of denim, cotton, and knit fabrics. Featuring model Bodhi Heeck, the campaign leans into a layered, classic style with thoughtful coordination by fashion editors Isabelle Thiry and Tereza Ortiz. Hair styling by Josefin Gligic complements the minimalist urban setting, which focuses on architectural backdrops and muted tones to highlight the seasonal apparel.
Project Arket · Arket Summer Edit
The Arket Summer Edit presents a sun-drenched exploration of coastal leisure, captured through a lens of raw, organic textures. Photographed by Laura Jane Coulson, the editorial campaign leans into a relaxed, aspirational aesthetic, utilizing the rugged topography of rocky shores and open waters to frame the season’s collection. The series features a tactile approach to fashion photography, blending clean, minimalist apparel with the natural environments of the beach. Helga Burrill leads the styling, incorporating vivid red accents and striped patterns that contrast against the deep blues of the ocean and earth-toned terrain. The imagery, which frequently utilizes analogue film and warm, natural light, emphasizes a sense of spontaneity and seaside ease. Collaborating on the shoot, hair stylist Sarah Jo Palmer and makeup artist Rebecca Wordingham maintained a natural, polished look for models Emmi Freeman and Mariana Goncalves, further grounding the project in a refined yet authentic tone.
Project Arket · Garden SS25 Campaign
The Arket Garden SS25 campaign is a fashion editorial series that grounds the collection in lush, organic settings. Utilizing natural light and earthy tones, the imagery emphasizes movement and the tactile quality of the garments against a backdrop of dense foliage and natural water features. Photographer Laura Jane Coulson captures model Nazarit Machin in a range of outdoor environments, from wooded areas to open grassy fields. The execution relies on a consistent editorial approach that leans into the interplay of warm sunlight and clean, minimalist styling. Stylist Helga Burrill provides a relaxed aesthetic, with hair styling by Sarah Jo Palmer and makeup by Rebecca Wordingham. The campaign documentation utilizes analogue film and golden hour lighting to enhance the organic atmosphere.
Project Arket · Soft Transitions
Soft Transitions for Arket is a fashion editorial series that prioritizes tactile materiality and clean, minimalist composition. Across a series of portraits and product stills, the campaign showcases a seasonal collection through soft, even lighting that emphasizes the density of wool knits, the grain of embossed leather, and the structure of woven accessories. The series features art direction by Elena Becker and photography by Pauline Suzor, who utilize a palette of neutral and pastel seamless backgrounds to highlight the silhouette of the garments. With makeup by Regina Törnwall, the aesthetic remains grounded in an editorial, vertical format that balances portraiture with commercial product focus.
Project Arket · Arket Fall 24
The Arket Fall 24 campaign introduces a seasonal collection defined by its focus on structured silhouettes and contemporary tailoring. Set against a backdrop of historic stone architecture and public squares, the series emphasizes the interplay between minimalist fashion and textured, urban environments. Photographer Xavier Casanueva captures the collection through an editorial lens, utilizing natural light and analogue film techniques to achieve a candid, authentic atmosphere. The campaign features model Saskia de Brauw, styled by Columbine Smille, highlighting the versatility of the brand's menswear-inspired womenswear. With makeup by Regina Törnwall and casting by Alexandra Sandberg, the project maintains a clean, cohesive visual language across both portraits and product-focused compositions.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
