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Brand
Arket
ProjectArket S/S26 Campaign
Close-up portrait of a short-haired woman wearing a striped sweater over her shoulders against an ocean horizon.

Arket Arket S/S26 Campaign 2026

Associated creatives

Joséphine Løchen
Joséphine LøchenPhotographer
Tekla Knaust
Tekla KnaustFashion Editor/Stylist
Elena Becker
Elena BeckerArt Director
Nathan Couzins
Nathan CouzinsCasting Director
Greta Hofer
Greta HoferModel
Paola Manes
Paola ManesModel

Tags

woman with short hairshort hairwomanstriped sweatersweater

Description

This fashion editorial image for the Arket S/S26 campaign features a model with short wet-styled hair posing against a tranquil ocean horizon. Photographed by Joséphine Løchen with styling by Tekla Knaust and art direction by Elena Becker, the portrait captures a serene coastal atmosphere under natural sunlight. The model wears a striped sweater draped over her shoulders with clean lines and minimal accessories. The composition balances sharp focus on the subject with a soft, expansive marine background.

Style

Editorial, Horizontal, Clean, Golden Hour

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Ocean

Context

Advertising Campaign