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Brand
Arket
ProjectArket S/S26 Campaign
Model in a dark one-shoulder top and matching skirt shielding eyes against a rocky stone wall

Arket Arket S/S26 Campaign 2026

Associated creatives

Joséphine Løchen
Joséphine LøchenPhotographer
Tekla Knaust
Tekla KnaustFashion Editor/Stylist
Elena Becker
Elena BeckerArt Director
Nathan Couzins
Nathan CouzinsCasting Director
Greta Hofer
Greta HoferModel
Paola Manes
Paola ManesModel

Tags

woman in dark one shoulder topwoman in dark topone shoulder topdark topdark skirtbeaded necklaceshort hair womanwoman posing outdoors

Description

This fashion campaign portrait for Arket features a model posing outdoors against a textured rock face, captured by photographer Joséphine Løchen. The subject wears a dark plum one-shoulder top and a matching gathered skirt, accented by a long beaded necklace. The styling is curated by Tekla Knaust with art direction by Elena Becker. Natural sunlight casts sharp shadows across the textured stone background, highlighting the organic forms of the landscape.

Style

Editorial, Vertical, Earthy, Raw

Techniques

Natural light

Industries

High Street Fashion

Color

Burgundy (100%)

Background

Rocky Coast

Context

Advertising Campaign