Arket Arket S/S26 Campaign 2026

Description

This fashion campaign image for the Arket S/S26 project features a model standing against a neutral studio wall. The subject wears an unbuttoned blue and white striped button-down shirt paired with black bikini bottoms featuring white piping. Natural sunlight casts sharp shadows across the frame, highlighting the texture of the cotton fabric. The composition focuses closely on the midsection with arms crossed, photographed by Joséphine Løchen with styling by Tekla Knaust and art direction by Elena Becker.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Swimwear

Color

Background

White Seamless

Context

Advertising Campaign