Arket S/S26 Campaign 2026

Description

This image from the Arket S/S26 Campaign features a model posing on a large rock formation along a coastline, with the open ocean and distant rocky shores visible in the background under a clear sky. The model wears wide-leg white trousers, a black top, and a striped knit sweater casually draped over the shoulders. The natural outdoor lighting highlights the clean textures of the garments against the rugged coastal environment. Photography by Joséphine Løchen with fashion styling by Tekla Knaust and art direction by Elena Becker.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Rocky Coast

Context

Advertising Campaign