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  • ·Arket SS26 fashion campaign portrait by Josefine Lochen
BrandArket
ProjectArket S/S26 Campaign
Monochrome fashion portrait of a short-haired woman wearing a white halter top and dark skirt against a bright sunlit wall

Arket Arket S/S26 Campaign 2026

Associated creatives

Joséphine Løchen
Joséphine LøchenPhotographer
Tekla Knaust
Tekla KnaustFashion Editor/Stylist
Elena Becker
Elena BeckerArt Director
Nathan Couzins
Nathan CouzinsCasting Director
Greta Hofer
Greta HoferModel
Paola Manes
Paola ManesModel

Tags

woman in white halter topwhite halter tophalter topwoman with short hairshort hairwoman in dark skirtdark skirtskirt with high slit

Description

This monochrome fashion campaign image for the Arket S/S26 project features a model with short dark hair wearing a white halter top and a dark wrap skirt with a high slit. Photographed by Joséphine Løchen with styling by Tekla Knaust and art direction by Elena Becker, the portrait is captured against a stark white background with strong, directional sunlight casting sharp shadows. The composition emphasizes clean lines, minimalist styling, and dramatic tonal contrast.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign