Arket S/S26 Campaign 2026

Description

This fashion campaign portrait for Arket S/S26 features a model seated on a light-colored rocky coastal shore with the deep blue ocean and clear sky stretching out in the background. The model wears a patterned animal print bikini top paired with a high-waisted black skirt, capturing a sun-kissed aesthetic. Natural sunlight illuminates the scene, highlighting wet-look dark hair and casting sharp shadows across the rocks. Photographed by Joséphine Løchen with fashion styling by Tekla Knaust and art direction by Elena Becker.

Style

Lifestyle, Vertical, Warm

Techniques

Natural light

Industries

Swimwear

Color

Background

Rocky Coast

Context

Advertising Campaign