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BrandArket
ProjectArket S/S26 Campaign
Model with short dark hair seen from behind wearing a white slip dress against a plain wall.

Arket Arket S/S26 Campaign 2026

Associated creatives

Joséphine Løchen
Joséphine LøchenPhotographer
Tekla Knaust
Tekla KnaustFashion Editor/Stylist
Elena Becker
Elena BeckerArt Director
Nathan Couzins
Nathan CouzinsCasting Director
Greta Hofer
Greta HoferModel
Paola Manes
Paola ManesModel

Tags

woman in white slip dresswhite slip dressslip dresswoman seen from behindshort dark hair

Description

This image from the Arket S/S26 campaign features a model captured from behind, wearing a lightweight white slip dress with delicate shoulder straps and a low back tied with a small bow. The portrait is composed in a vertical framing style with natural lighting casting sharp shadows against a neutral architectural surface. Photography is by Joséphine Løchen, with fashion styling by Tekla Knaust and art direction by Elena Becker. The composition highlights minimalist textures and clean lines in a commercial editorial aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (100%)

Background

White Seamless

Context

Advertising Campaign