Arket Arket S/S26 Campaign 2026

Description

This image from the Arket S/S26 campaign, photographed by Joséphine Løchen with styling by Tekla Knaust and art direction by Elena Becker, features a model wearing black swimwear while standing on a rocky coastal shore. The subject has her arms raised overhead against a bright, clear blue sky and ocean backdrop. The natural lighting highlights the coastal setting and the clean lines of the swimwear. The campaign captures a serene, sunlit moment by the water.

Style

Editorial, Vertical, Warm, Raw

Techniques

Analogue / film, Natural light

Industries

Swimwear

Color

Background

Rocky Coast

Context

Advertising Campaign, Lookbook