Arket Arket S/S26 Campaign 2026

Description

This portrait from the Arket SS26 campaign, photographed by Joséphine Løchen with styling by Tekla Knaust and art direction by Elena Becker, captures a model posing against a sunlit textured white wall. The subject wears a black ribbed tank top and matching black underwear with a white trim. Natural hard sunlight casts sharp shadows across the scene, highlighting the minimalist composition and tactile textures. Casting was directed by Nathan Couzins.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign