Arket Arket S/S26 Campaign 2026

Description

This portrait for the Arket SS26 campaign features a model leaning against a textured off-white wall under bright natural sunlight. She wears a cream halterneck midi dress with a flowing skirt. The image is captured by photographer Joséphine Løchen with fashion styling by Tekla Knaust and art direction by Elena Becker. The natural lighting casts soft shadows, highlighting the tactile fabric of the dress and the warm tones of the composition.

Style

Editorial, Vertical, Warm, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign