Arket Arket S/S26 Campaign 2026

Description

This portrait from the Arket S/S26 campaign features a model with short dark hair photographed from behind against a rough, textured stone wall. The subject wears a plum-colored one-shoulder top with a twisted strap detail and a gathered skirt. Natural daylight casts sharp shadows across the scene, highlighting the organic textures of both the garment and the weathered stone background. The campaign was photographed by Joséphine Løchen with styling by Tekla Knaust and art direction by Elena Becker.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Stone Texture

Context

Advertising Campaign