Arket Arket S/S26 Campaign 2026

Description

This portrait from the Arket S/S26 campaign features a model standing outdoors against a natural backdrop of rocky shores and blue water. The subject wears a loose black button-down shirt, captured in natural daylight with gentle coastal breezes. The composition highlights minimalist apparel styling against an outdoor landscape. Joséphine Løchen photographed the campaign with styling by Tekla Knaust and art direction by Elena Becker.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Rocky Coast

Context

Advertising Campaign