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Brand
Arket
ProjectArket S/S26 Campaign
Model in white tank top and trousers leaning against a dark wall for the Arket SS26 campaign

Arket Arket S/S26 Campaign 2026

Associated creatives

Joséphine Løchen
Joséphine LøchenPhotographer
Tekla Knaust
Tekla KnaustFashion Editor/Stylist
Elena Becker
Elena BeckerArt Director
Nathan Couzins
Nathan CouzinsCasting Director
Greta Hofer
Greta HoferModel
Paola Manes
Paola ManesModel

Tags

woman in white tank topwhite tank toptank topwhite trouserstrousersmodel posing

Description

This fashion campaign image for Arket features a model posing against a dark panelled wall. The subject wears a white scoop-neck tank top paired with matching lightweight white trousers featuring a drawstring waist, complemented by dark sandals and a dark beaded necklace. Her hand is raised to touch her dark hair while she leans casually against the dark architectural surface. Photographed by Joséphine Løchen with styling by Tekla Knaust and art direction by Elena Becker, the portrait forms part of the Arket S/S26 campaign.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (60%)
Jet Black (40%)

Background

Metal Texture

Context

Advertising Campaign