Arket Arket S/S26 Campaign 2026

Description

A fashion editorial image captured for the Arket S/S26 campaign, photographed by Joséphine Løchen with styling by Tekla Knaust and art direction by Elena Becker. A female model with dark hair is captured in a squatting pose, wearing a sleeveless pale yellow halter dress and dark sandals. She rests both hands gently behind her neck, looking directly toward the camera with a calm expression. She is positioned outdoors on paved stone tiles against a textured, sunlit white wall. Natural lighting casts clear shadows across the scene, highlighting the fluid drape of the fabric and the minimal composition of the shot.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

House

Context

Advertising Campaign, Lookbook