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Model crouching in a white t-shirt and denim shorts against a light wall for Arket campaign

Arket Arket S/S26 Campaign 2026

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Description

This fashion image for the Arket S/S26 campaign features a model crouching against a textured wall while looking directly toward the camera. The model wears a plain white t-shirt and blue denim shorts, paired with white mesh sneakers. The scene is captured outdoors under natural daylight, emphasizing clean lines and casual textures. Photography by Joséphine Løchen with styling by Tekla Knaust and art direction by Elena Becker.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Denim (50%)

Background

Stone Texture

Context

Advertising Campaign, Lookbook