Home & Lifestyle
Home & Lifestyle on Visie covers campaign and product photography for marques spanning furniture, appliances, cleaning products, and pet care — including IKEA, KitchenAid, Clorox, and Pedigree, with a different creative playbook for each of the four very different subjects in this category.
This week's top Home & Lifestyle projects
This week's top Home & Lifestyle projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Wrangler · For the Ride of Life
Wrangler’s 'For the Ride of Life' brand film is an energetic exploration of lifestyle and movement. The project presents a fast-paced montage capturing diverse expressions of youth culture, ranging from urban skateboarding and coastal roller skating to horseback riding through city environments. Directed with a focus on fluid transitions and kinetic momentum, the film employs cinematic live-action techniques and aerial drone footage to link disparate settings. The visual narrative channels a sense of movement through both interior gaming spaces and sun-drenched outdoor locations, supported by original music and sound design from Heavy Duty Projects.
Flamingo · Anything But Dull
Flamingo brings its vibrant aesthetic to a new experiential installation in Chelsea, New York City, titled Anything But Dull. The project documents the assembly of a large-scale, color-saturated art piece, featuring a series of bright pink props and life-sized flamingos arranged across an urban outdoor lot. The behind-the-scenes film captures the installation's development, highlighting the collaborative process of the build. The work leans into a bright, monochromatic palette, contrasted against the industrial textures of brick walls and city scaffolding. Production was led by Early Spring, utilizing live-action techniques alongside drone footage to record the transformation of the space.
Oz Lotto · NX
Oz Lotto's NX campaign, produced by GREATERGOOD, focuses on domestic comfort through a series of shifting living room vignettes. The project captures an older couple navigating traditional home environments, utilizing live-action techniques to explore subtle visual transformations within a warmly lit interior. The commercial leans into a classic aesthetic, alternating between variations of furniture and character styling while maintaining the central performances. The work presents a home and lifestyle narrative that emphasizes steady, character-driven interactions.
Subway · Behind the Subway Series
Subway steps behind the scenes of its Subway Series campaign, showcasing a series of candid conversations with athletes Stephen Curry, Patrick Mahomes, and Tony Romo. The documentary-style video captures the talent across various settings, moving between professional studio environments and locker room setups. Utilizing a live-action technique, the production highlights the interplay between natural and controlled studio lighting. The sound design, managed by Heavy Duty Projects, complements the promotional interviews, providing a clean and warm aesthetic throughout the series.
North Carolina Education Lottery · Moment Brooklyn :30
The North Carolina Education Lottery presents 'Moment Brooklyn :30,' a commercial spot centered on the spontaneous excitement of prize discovery. The film captures reactions across various settings, shifting from the intimate focus of a scratch-off interaction to wider scenes of celebration in living rooms and parks. Executed with high-energy live-action technique, the project leans into dynamic camera motion to emphasize the surprise of the winners. The production was developed by agency Cactus, featuring post-production and visual effects work from Comppo and Final Cut US, with sound design by William McVay.
Progressive Insurance · You Are Not Your Parents | The Dr. Rick Podcast
Progressive Insurance expands its 'Dr. Rick' campaign into the audio space with the podcast, 'You Are Not Your Parents.' The series features the character in a studio environment, utilizing a live-action technique to translate the long-running home and lifestyle initiative into a long-form interview format. The production, led by agency Arnold Worldwide and production house Moxie Pictures, maintains the established visual identity through clean, cinematic framing. The podcast setup emphasizes the professional setting with warm lighting and detailed art direction, mirroring the series' focus on the transition to home ownership.
McDonald's · The Robinsons are a Hero
McDonald's presents 'The Robinsons are a Hero,' a commercial campaign centered on the leisure and vacation experiences of a family. The production leans into a warm, inviting aesthetic, utilizing natural light to frame a series of outdoor holiday scenes set at an all-inclusive resort. Captured through live-action technique, the project highlights moments ranging from poolside relaxation and water slide activities to tennis matches and candid captures of family memories. Production services for the project were provided by Bodacious.
breitling · Austin Butler, moments of freedom
Breitling’s 'Austin Butler, moments of freedom' is a commercial film capturing the intersection of luxury craftsmanship and a rugged, outdoor lifestyle. The project centers on actor Austin Butler, placing him in desert landscapes that alternate between candid moments with an acoustic guitar and motorcycle travel. The production employs a distinct monochrome aesthetic, utilising a vintage film style and analogue techniques to create high-contrast visuals. The narrative is punctuated by detailed close-up product shots that highlight the intricate mechanical details of the watches under natural lighting, supported by a cinematic composition that leans into a raw, travel-inspired mood. Production was handled by Spring Studios with production service provided by Palma Pictures.
Orange, Apple · Perfect Timing
Perfect Timing is a dynamic commercial collaboration between Orange and Apple, exploring the precision of capturing spontaneous moments through lens-based storytelling. Produced by FRENZY Paris, the project utilizes a rapid montage of humorous, surreal vignettes to highlight the intersection of human interaction and photographic control. The film transitions across diverse domestic and retail environments, weaving together sequences that feature visual alignments and kinetic framing. The execution relies on a clean, live-action technique that leans into a vibrant color palette to maintain visual rhythm throughout the commercial.
Top Home & Lifestyle brands
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