Febreze
Featured Febreze projects
This week's top Febreze projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Febreze · The Only Man Whose Bleep Don’t Stink (Super Bowl)
Febreze returns to the Super Bowl stage with a humorous commercial campaign that explores the absurdity of a man whose presence defies traditional air quality expectations. The narrative moves through a series of vignettes, ranging from gym-based interviews to candid, vintage-style home footage, grounding the brand in a lighthearted, observational tone. Developed by agency Grey New York and produced by Hungryman, the project utilizes live-action technique and natural lighting to maintain a clean, polished aesthetic. The production shifts through various environments, connecting disparate character reactions to anchor the comedic premise.
Febreze · Unboxing
This Febreze commercial, titled Unboxing, highlights the efficacy of the brand's car air freshener through a humorous dramatization of scent release. The narrative focuses on two passengers experiencing a sudden, intense burst of petals from their vehicle's dashboard vent, emphasizing the product's immediate impact. Produced by GREATERGOOD, the spot utilizes live-action technique and VFX to illustrate the fragrance delivery. The production features natural daylight and dynamic close-up cinematography to anchor the product within a familiar, everyday setting.
Febreze · Side by Side
Febreze showcases its Fade Defy Plug in the 'Side by Side' commercial, a comparative production that positions the brand’s scent technology against a traditional air freshener. Through a split-screen narrative, the film emphasizes product utility within domestic living rooms, focusing on microchip scent control and refill reminder features. Produced by GREATERGOOD, the spot leans into a live-action technique with warm interior lighting that establishes a clean, residential aesthetic. The film focuses on the distinct functional benefits of the Fade Defy Plug, utilizing a domestic, horizontal format to highlight the device's performance.
Febreze · Air
Febreze showcases its air mist product line in this commercial production, which highlights the brand's fine mist technology through a series of household vignettes. Production house GREATERGOOD navigates various interior environments, including kitchen and bathroom settings, to demonstrate the utility of the product. The project captures relatable domestic scenarios, utilizing live-action technique and a clean aesthetic to emphasize the product's function. By incorporating bright interior lighting and soft color grading, the campaign maintains a consistent look across its side-by-side product demonstrations.
Febreze · Odor Transfer
Febreze showcases the functional utility of its fabric refresher in 'Odor Transfer,' a commercial focusing on the common household challenge of trapped smells in domestic textiles. The production moves through a series of familiar living spaces, documenting scenarios from a family relaxing on a sofa to a pet resting on bedding. The film utilizes live-action techniques augmented with VFX to visualize the neutralization of odor particles. Captured with a combination of warm interior lighting and natural window light, the spot emphasizes the textures of home fabrics and surfaces. The production was led by GREATERGOOD.
Febreze · Couch
This Febreze campaign commercial, titled 'Couch,' presents a blindfolded experiment designed to isolate the sense of smell regarding upholstery freshness. Set in a rustic, dimly lit environment, the live-action production captures the candid reactions of participants as they interact with a worn, floral sofa treated with the brand’s fabric refresher. The project was produced by Station Film with creative development led by the team at Grey New York. The spot utilizes a clean, documentary-style approach to highlight the product’s sensory impact.
Febreze · Febreze - Air Mist :15
This :15 commercial for Febreze features a domestic interior setting, showcasing the application of the brand's air mist product. The spot balances relatable home scenes with product comparison demonstrations and detailed close-ups of the spray mechanism in action. Produced by Invisible Collective, the campaign utilizes a clean, live-action technique. The visual approach relies on natural lighting to define the home environment, contrasted by sharp, focused product shots.
Febreze · Febreze Fade Defy Plug - “Single Wick vs Microchip... Who’s Fresher?”
Febreze introduces the Fade Defy Plug in this commercial spot, focusing on the functionality of its microchip technology. The film utilizes a split-screen approach to contrast the performance of the Fade Defy Plug against standard single-wick air fresheners within a residential setting. Produced with a clean live-action technique, the commercial incorporates graphic overlays and close-up product demonstrations to illustrate how the internal mechanisms regulate scent release. Grey New York and TownHouse led the creative direction, with production support provided by Invisible Collective and Habitant. Post-production and VFX were managed by Gramercy Park Studios and Fort York VFX.
Febreze · Breathe Happy Social Experiment
Febreze expands its Breathe Happy social experiment through this documentary-style commercial, observing the genuine reactions of participants placed in an untidy domestic environment. Filmed with a live-action technique, the project utilizes natural light and observational framing to capture the immediate impact of the product within a residential space. Produced by Station Film and developed by Grey New York, the campaign focuses on real-time sensory responses in a controlled social study setting. Beast NY handled the post-production work for the project.
Febreze · Revolving Door
Febreze showcases its small spaces air freshener in this commercial spot, highlighting the product's application within a domestic environment. The film utilizes a continuous motion sequence to depict everyday household movement, focusing on the functionality of the device during a routine scenario. The production, steered by agency Grey Midwest, leans into a clean and warm aesthetic. Through intentional art direction, the spot captures a realistic bathroom setting characterized by warm interior lighting and natural styling, emphasizing the product's utility in common living spaces.
Febreze · Dial of Destiny
Febreze introduces the latest iteration of its car air freshener in this commercial spot, highlighting the product's new intensity dial feature. The piece focuses on the user experience, showcasing a driver navigating the scent settings while providing a clear demonstration of the vent clip's operation within a modern vehicle. Produced by Eleanor with agency and creative support from Grey Midwest, the live-action technique leans into bright, natural lighting to emphasize the product packaging and the clean aesthetic of the car interior. Townhouse and The Post Crew handled the post-production and visual effects for the final commercial spot.
Febreze · Halftime Bathroom Break
Febreze navigates the comedic realities of household life in 'Halftime Bathroom Break,' a commercial spot that centers on the urgent domestic rush during a sports game intermission. The narrative captures the transition from a relaxed living room setting to the frantic intensity of a bathroom dash. Developed by creative agency partners Grey and Townhouse, the project employs a live-action technique to ground the humorous premise. The execution relies on a minimalist aesthetic to focus on the situational comedy of the scene, highlighting relatable moments of everyday life.
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