Clorox
Featured Clorox projects
This week's top Clorox projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Clorox · PURE Allergen Neutralisers Developed with Allergists
Clorox introduces its PURE Allergen Neutralisers through a campaign developed by BBDO New York. The commercial highlights the product's function in a residential setting, utilising motion graphics to visualise indoor allergens as they are captured in a living room environment. Employing a clean, live-action technique, the narrative focuses on the efficacy of the spray, which was formulated in collaboration with allergists. The visual treatment centers on common household elements, including floral arrangements and a dog, to demonstrate product utility within a daily routine.
Clorox · PURE Allergen Neutralisers Bedroom & Fabric Spray
Clorox introduces its PURE Allergen Neutralisers Bedroom & Fabric Spray through this campaign video, developed by agency BBDO New York. The spot utilizes a mix of live-action technique and VFX/visual effects to highlight the product’s function in a residential bedroom setting. Visual storytelling focuses on the neutralization of allergens like pet dander, pollen, and dust mite matter. The aesthetic is defined by a polished and clean visual language, characterized by warm bedside lighting against a dark blue interior, framing a direct demonstration of the fabric spray on household linens.
Clorox · PURE Allergen Neutralisers Bubbles TV
BBDO New York produced this commercial for Clorox PURE Allergen Neutralisers, showcasing the product's function through a series of dynamic indoor sequences. The narrative follows floating, transparent bubbles as they encapsulate various household allergens, including dust, pollen, and pet dander. The spot leans into a bright, domestic aesthetic, utilizing natural light to create a clean and warm atmosphere within a sunlit living room. By combining live-action technique with motion graphics, the film visualizes the neutralizing process before concluding with a product focus shot.
Clorox · With Clorox, clean feels satisfying
This commercial campaign for Clorox highlights the domestic utility of household cleaning routines. Framed by warm, live-action sequences, the spot captures everyday moments of upkeep—from bathroom surfaces to broader living spaces—using a clean, inviting aesthetic defined by natural lighting and warm colour grading. The production was developed by FCB Chicago, with production support provided by Reset and The Roots Production Service. The work balances clear product demonstration with approachable, relatable interior scenes.
Clorox · With Clorox, clean feels carefree
Clorox explores domestic environments in this commercial campaign, which captures a series of everyday household moments. The narrative moves from kitchen interactions involving pets and food spills to outdoor sequences set in beach environments. Produced with FCB Chicago and Reset, the film utilizes live-action technique to depict carefree scenarios. The footage relies on natural lighting and warm color grading to maintain a consistent aesthetic across various home and outdoor settings.
Clorox · With Clorox, clean feels confident
This commercial for Clorox highlights household cleaning and confidence, utilizing a fast-paced live-action technique to move through domestic and active outdoor settings. The spot captures everyday moments, from wiping down surfaces like remotes and canisters to individuals participating in outdoor activities. Produced by Reset and The Roots Production Service, the project features creative agency work by FCB Chicago. The commercial focuses on the integration of sanitation into a vibrant, active lifestyle.
Clorox · Start Clean
The Clorox 'Start Clean' commercial campaign centers on the tactile intersection of activity and domestic space. Through a series of live-action sequences, the film features a subject interacting with a minimalist interior, tracing expressive blue lines across a white wall to signify a refreshed environment. Utilizing natural light to emphasize the crisp color contrast, the production highlights the visual clarity of the clean surface. The project was produced by 29 Black, with post-production and sound design work provided by Lord + Thomas NY.
Clorox · Everything Turbo
Clorox leans into high-octane comedy with their 'Everything Turbo' campaign. Featuring Danny Trejo, the commercial employs live-action technique to showcase the Clorox Turbo Power Sprayer alongside a series of fast-paced, humorous action sequences. The film transitions between street-level driving and indoor restaurant settings, utilising slow motion to emphasise the speed and intensity of the product's performance. Production for the project was handled by STADIUM.
Clorox · Clean Feels Good - Good vs Good Experiment Explained
Clorox explores the subjective connection between sanitation and emotional well-being in the 'Clean Feels Good' project. The campaign, developed by agency FCB Chicago, centres on an observational experiment where participants discuss personal feelings while undergoing cognitive monitoring in a controlled studio environment. The production relies on a documentary-style approach, contrasting intimate interview frames with wide, architectural shots of the testing booths. The visual direction leverages high-contrast, low-key lighting and ambient tones to maintain a clean, matte aesthetic throughout the live-action sequences.
Clorox · Clean Feels Good - Easy - Carefree
Clorox brings a sense of ease to everyday sanitation in this campaign, 'Clean Feels Good - Easy - Carefree.' The commercial navigates through a series of domestic and outdoor scenarios, from managing spills on hardwood floors to moments of play on sandy beaches and water slides. Produced by FCB Chicago, the film utilizes live-action technique and warm, natural light to link the product to an active, carefree lifestyle. The narrative flow prioritizes movement, contrasting household cleaning tasks with broader outdoor leisure to frame the brand within an accessible, daily context.
Clorox · Clean Feels Good - Got it :15
This fifteen-second commercial spot for Clorox, developed by FCB Chicago, highlights the versatility of the brand's cleaning solutions across both domestic and outdoor environments. The film leans into a dynamic editing style, capturing everyday moments ranging from sanitizing household surfaces to active lifestyle scenes. Utilizing a live-action technique, the video moves through a series of quick cuts that bridge interior living spaces with outdoor settings. The narrative reinforces the functional application of the product while maintaining a consistent visual focus on everyday cleanliness.
Clorox · Clean Feels Good - Laura
Clorox explores the intersection of consumer habits and science in this commercial campaign, titled Clean Feels Good - Laura. The spot positions cleaning tasks alongside personal care routines, utilizing a playful approach to showcase household utility. Developed by FCB Chicago, the piece employs dynamic split-screen layouts to mirror cleaning activities with experimental data collection. The visual narrative transitions from a bright, modern kitchen environment into a high-contrast studio setting defined by neon lighting and saturated color palettes. The production integrates graphic overlays and data visualization to emphasize the consumer testing context throughout the film.
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